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Understanding Modes of Crowdsourcing and Related Crowd Motivators
Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science.
2015 (English)Conference paper, Presentation (Refereed)
Abstract [en]

Today there is a very strong and rapidly growing interest and actions focusing on involving the crowd in different initiatives. This trend can be labelled crowdsourcing where companies want to tap into the wisdom of the crowd, or to engage crowds to carry our micro-tasks to achieve a higher goal. Hence, crowds can be engaged in many different types of activities spanning from idea generation to crisis management. These crowds are also motivated to participate and contribute differently, for some crowds monetary compensation is a strong motivator while in other initiatives, contributing to a larger cause is more prominent. This paper aims to cluster different crowdsourcing initiatives into different modes to deepen the understanding of what motivates the crowds. We also illustrate how crowd motivators are influenced by gender where our study, being carried out in the IoT Lab project, show that men and women are motivated differently to participate.

Place, publisher, year, edition, pages
Research subject
Information systems; Enabling ICT (AERI)
URN: urn:nbn:se:ltu:diva-39767Local ID: ea43af48-5cf0-433d-bc37-36a730415163OAI: diva2:1013285
ISPIM Conference : Shaping the frontiers of innovation management 14/06/2015 - 17/06/2015
IoT Lab - Researching crowdsourcing to extend IoT testbed infrastructure for multidisciplinary experiments, with more end-user interactions, flexibility, scalability, cost efficiency and societal added value
Godkänd; 2015; 20150924 (stahlis)Available from: 2016-10-03 Created: 2016-10-03Bibliographically approved

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Ståhlbröst, Anna
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