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Drivers' perceptions of displayed warnings importance and placement: a cross-cultural survey
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Human Work Science.
Luleå University of Technology, Department of Civil, Environmental and Natural Resources Engineering, Operation, Maintenance and Acoustics.
2007 (English)In: Automobile for the future: EAEC 2007, 11th EAEC European Automotive Congress. Proceedings, European Automobile Engineers Cooperation , 2007Conference paper, Published paper (Refereed)
Abstract [en]

The rapid technical development of electronic equipment has it been made possible to surround the drivers of automobiles with large amounts of information. Car manufacturers have identified both the type of information and its placement as an important issue. In order to increase the knowledge of future car buyer's opinions concerning requested information and its placement, a marketing survey has been conducted. The study was performed by means of questionnaires to 144 Swedish, 68 American and 22 Chinese respondents, covering the type of driver warnings and their placement. The overall results indicate that ‘feeling of quality' was ranked as the most important design issue for the Swedish and both Americans and the Chinese where most concerned about ‘feeling safe'. Furthermore it was seen that warning symbols for low tire pressure, low fuel level, ABS failure, high motor temperature and electrical failure were important for all countries. In general, the Swedes and Americans did choose the most traditional placements while the Chinese chose to group visual warnings in four different areas in the cabin.

Place, publisher, year, edition, pages
European Automobile Engineers Cooperation , 2007.
National Category
Other Engineering and Technologies not elsewhere specified Production Engineering, Human Work Science and Ergonomics Other Civil Engineering
Research subject
Industrial Design; Engineering Psychology; Operation and Maintenance
Identifiers
URN: urn:nbn:se:ltu:diva-40391Local ID: f7ed9710-579c-11dc-a7ae-000ea68e967bOAI: oai:DiVA.org:ltu-40391DiVA, id: diva2:1013913
Conference
European Automotive Congress : 30/05/2007 - 01/06/2007
Note
Godkänd; 2007; Bibliografisk uppgift: 1 CD-ROM; 20070831 (phitre)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved

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Tretten, PhillipGärling, AnitaLundberg, Jan

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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