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Preferences of young news consumers: A conjoint analysis
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2015 (English)In: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, 595-598 p.Conference paper (Refereed)
Abstract [en]

As more people choose to obtain their news online, most notably young people, it became of interest to look at the changing habits of online news consumers. Using conjoint analysis of Swedish college students, this paper aims to answer the question, which news attributes within various news categories are most preferred by today’s online news consumers? Results indicate that accuracy and source credibility are the most important attributes across many news categories, followed by immediacy. Interestingly, interactivity was, overall, the least preferred attribute for young, online news consumers in one of the most Internet-connected countries in the world

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015. 595-598 p.
Series
, Developments in Marketing Science, ISSN 0149-7421
Research subject
Industrial Marketing; Environmental Management
Identifiers
URN: urn:nbn:se:ltu:diva-40487DOI: 10.1007/978-3-319-10951-0_216Local ID: fa411206-b425-4313-84a6-630d01b2abd5ISBN: 978-3-319-10950-3ISBN: 978-3-319-10951-0 (PDF)OAI: oai:DiVA.org:ltu-40487DiVA: diva2:1014009
Conference
Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-10-03 Created: 2016-10-03Bibliographically approved

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Sattari, SetayeshFoster, TimPeighambari, KavehKordestani, Arash
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