The construction industry has for a long time received criticism regarding relationship-related issues such as harmful conflicts and disputes, poor collaboration and lack of customer focus and end user involvement. Researchers, practitioners and, perhaps foremost, society as a whole have therefore called for various changes in attitudes, behaviour and tools and techniques used during the construction process as way of increasing the chances of project success and an improved end product. The most important actor in such changes is often argued to be the client, who should initiate and lead change efforts through suitable procurement procedures and management processes. The context for the decision process in the early stage of the construction process is called briefing.The aim of briefing is to define the operational demands and support the development of the business process. Since the early stage of the construction process defines the mission of the project, the client should therefore scrutinise the present situation in order to correct potential difficulties for the project. The results from this study show that lack of integration of the different stakeholders (customers, owners, society and construction sector) can be an obstacle for construction clients wishing to act as change agents.