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Activity: Building Your Brand
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2004 (English)Conference paper (Other (popular science, discussion, etc.))
Abstract [en]

Talk at the famous Ice Hotel in Jukkasjärvi, Sweden (near Kiruna) for entrepreneurs wanting to learn more about developing their service brands. Among the other speakers invited that day was the founder of the Ice Hotel, Yngve Bergqvist. The day included a tour of the ice hotel and the river from which the ice is taken.

Place, publisher, year, edition, pages
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-41499Local ID: 57de96d9-a3ed-4dba-9c3e-9fc278650de5OAI: diva2:1014467
Startdatum: 15/03/2004; Slutdatum: 15/03/2004; Roll: Föreläsare; Typ: Föreläsning / muntligt bidragAvailable from: 2016-10-03 Created: 2016-10-03Bibliographically approved

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