Activity: Building Your Brand
2004 (English)Conference paper (Other (popular science, discussion, etc.))
Talk at the famous Ice Hotel in Jukkasjärvi, Sweden (near Kiruna) for entrepreneurs wanting to learn more about developing their service brands. Among the other speakers invited that day was the founder of the Ice Hotel, Yngve Bergqvist. The day included a tour of the ice hotel and the river from which the ice is taken.
Place, publisher, year, edition, pages
Research subject Industrial Marketing
IdentifiersURN: urn:nbn:se:ltu:diva-41499Local ID: 57de96d9-a3ed-4dba-9c3e-9fc278650de5OAI: oai:DiVA.org:ltu-41499DiVA: diva2:1014467
Startdatum: 15/03/2004; Slutdatum: 15/03/2004; Roll: Föreläsare; Typ: Föreläsning / muntligt bidrag2016-10-032016-10-03Bibliographically approved