Change search
ReferencesLink to record
Permanent link

Direct link
Activity: Building Your Brand
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2004 (English)Conference paper (Other (popular science, discussion, etc.))
Abstract [en]

Talk at the famous Ice Hotel in Jukkasjärvi, Sweden (near Kiruna) for entrepreneurs wanting to learn more about developing their service brands. Among the other speakers invited that day was the founder of the Ice Hotel, Yngve Bergqvist. The day included a tour of the ice hotel and the river from which the ice is taken.

Place, publisher, year, edition, pages
2004.
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-41499Local ID: 57de96d9-a3ed-4dba-9c3e-9fc278650de5OAI: oai:DiVA.org:ltu-41499DiVA: diva2:1014467
Note
Startdatum: 15/03/2004; Slutdatum: 15/03/2004; Roll: Föreläsare; Typ: Föreläsning / muntligt bidragAvailable from: 2016-10-03 Created: 2016-10-03Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Foster, Tim
By organisation
Business Administration and Industrial Engineering

Search outside of DiVA

GoogleGoogle Scholar

Total: 3 hits
ReferencesLink to record
Permanent link

Direct link