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Activity: Branding Workshop for ABI in Skellefteå
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2013 (English)Conference paper (Other (popular science, discussion, etc.))
Abstract [en]

Gave a half-day workshop and talk on both business and personal branding, connecting the entrepreneur's idea/company as a brand to the entrepreneur as a personal brand.

Place, publisher, year, edition, pages
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-41569Local ID: 7cd1f659-45b1-4bd8-b917-24c0577fa3acOAI: diva2:1014537
Startdatum: 03/10/2013; Slutdatum: 03/10/2013; Roll: Föreläsare; Typ: Föreläsning / muntligt bidragAvailable from: 2016-10-03 Created: 2016-10-03Bibliographically approved

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