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Activity: Personal Branding for Athletes
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2014 (English)Conference paper (Other (popular science, discussion, etc.))
Abstract [en]

Talk for LKAB and the elite athletes they sponsor. In attandence were Swedish Olympic medal winners Charlotte Kalla and Markus Hellner.

Place, publisher, year, edition, pages
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-41842Local ID: f1944fab-8a64-4a6b-890b-372195f81108OAI: diva2:1014815
Startdatum: 18/08/2014; Slutdatum: 18/08/2014; Roll: Föreläsare; Typ: Föreläsning / muntligt bidragAvailable from: 2016-10-03 Created: 2016-10-03Bibliographically approved

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