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Competitor intelligence process: how companies plan, collect, analyse, communicate and utilise competitor intelligence
2000 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Competitor intelligence process starts with planning following with collecting, analysing, communicating and using the competitor intelligence. All of these steps face different kinds of problems. In general the companies interviewed did no systematic planing. Information sources used by the companies varied from newspapers to consultants. As claimed in the theory analysis function is the key element of the intelligence system, however, none of the companies used specific tools for conducting analysis. Most of the companies used e-mail or Intranet for communicating the intelligence to the ones requesting it. Also short verbal presentations were used. All the companies thought that the information collected is also used in one way or another. However, generally it was hard to estimate how much of the intelligence provided leaded to some new decisions. Our findings indicate that the competitor intelligence cannot be clearly described as a process and the stages are overlapping each other.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Competitor intelligence, competitive intelligence, business, intelligence
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-42816ISRN: LTU-SHU-EX--00/029--SELocal ID: 0c81369d-8211-42e3-9085-41d52de5d59dOAI: diva2:1016042
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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