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Evaluating content providers and relationship types in the mobile Internet industry: a case study conducted at room33
2000 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The Internet has had a tremendous impact on people’s private and professional lives within a very short period of time. As the next step in the evolution comes the possibility of having our portable terminals connected to the Internet. A mobile Internet portal is the starting point when a user uses the Internet on the move. Portals provide structure and order on the Internet that sometimes might be experienced as chaotic. The portals today offer an integrated platform of communications, information, entertainment and transaction services. With the special limitations of the mobile Internet, portals are likely to be important actors in the wireless marketplace. Since the essential feature of a portal service is the aggregation of content and services, content providers are crucial to a portal. That is why it is important to determine how a mobile Internet portal should relate and interact with their content providers and what type of relationship that is suitable for each situation. The research problem that is dealt with in this master thesis is: How should a model, which a mobile Internet portal can use when evaluating prospect content providers and what type of relationship they should have with them, be designed? To be able to analyse our research problem we use theories from areas dealing with how to group companies, how to create value for the customers, relationships theories and how to evaluate and select suppliers. Our research purpose can be classified as both exploratory and descriptive. We have chosen to use both qualitative and quantitative research methods. The conclusions in this study are drawn deductively. Conclusions that can be drawn from this study are that services that can be considered to be “useful” such as information services and transaction services are highly valued by the end- users. The youngest respondents value entertainment services nearly as high as the ”useful” services, but in the other age groups the difference is substantially larger. When looking at characteristics of the services, such as localization, personalization and time critical no specific characteristic can be said to be more important than another, but services with more characteristics are valued higher. This indicates that the characteristics we have chosen to study are valuable to the users. When interviewing the key persons at room33 a picture indicating that room33 wants short-term relations with the benefits of long-term relations emerged. This is of cause extremely hard to obtain. It is very difficult to design a model that will suit all type of content providers in all kind of situations. Therefore the model suggested by us in this thesis is more of a general model that must be used on a case-to-case basis.

Place, publisher, year, edition, pages
Keyword [en]
Technology, moblie Internet, portals, content providers, supplier, evaluation, customer value, service characteristics, WAP, room33
Keyword [sv]
URN: urn:nbn:se:ltu:diva-43126ISRN: LTU-EX--00/326--SELocal ID: 10896696-cbef-4636-96f0-f99202455a49OAI: diva2:1016355
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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