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Inkongruent marknadsföring: En fallstudie om hur användandet av oväntade "kändisar" i tv-reklam kan stärka ett företags varumärke utifrån ett reklambyråperspektiv
Bergsten, Anna
Valström, Mårten
2013 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2013. , p. 40
Keywords [en]
Social Behaviour Law
Keywords [sv]
Samhälls-, beteendevetenskap, juridik, Inkongruent marknadsföring, Varumärke, Oväntade kändisar
Identifiers
URN:
urn:nbn:se:ltu:diva-43440
Local ID: 1506bcda-5908-4cbb-abd6-4fa309b25e07
OAI: oai:DiVA.org:ltu-43440
DiVA, id:
diva2:1016672
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Supervisors
Perzon, Håkan
Note
Validerat; 20130902 (global_studentproject_submitter)
Available from:
2016-10-04
Created:
2016-10-04
Bibliographically approved
Open Access in DiVA
fulltext
(557 kB)
411 downloads
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FULLTEXT02.pdf
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5b0178b7b64d116a45e83bbab9616fc192d99db09dca5f590ce0f80597e200baf16af6d124f1ad56facf694e759f125012076ed2e3d203e2b4ab354eea16f73f
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Bergsten, Anna
Valström, Mårten
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Total: 411 downloads
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http://ltu.diva-portal.org/smash/record.jsf?pid=diva2:1016672
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modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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en-GB
en-US
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