Kundlojalitet i försäkringsbranschen : fallstudier av   Länsförsäkringar Norrbotten och Folksam

Morin, Karin; Rosell, Charlotta

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Kundlojalitet i försäkringsbranschen: fallstudier av Länsförsäkringar Norrbotten och Folksam

Morin, Karin

Rosell, Charlotta

2006 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2006.

Keywords [en]

Social Behaviour Law

Keywords [sv]

Samhälls-, beteendevetenskap, juridik, Försäkrningsbolag, Kundlojalitet, Relationsmarknadsföring

Identifiers

URN: urn:nbn:se:ltu:diva-43772ISRN: LTU-DUPP--06/025--SELocal ID: 19b5bab5-fd3e-4bd5-9931-41113c7d65bdOAI: oai:DiVA.org:ltu-43772DiVA, id: diva2:1017013

Subject / course

Student thesis, at least 15 credits

Educational program

Marketing, master's level

Examiners

Wallström, Åsa

Note

Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(660 kB)

428 downloads

File information

File name FULLTEXT01.pdfFile size 660 kBChecksum SHA-512

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