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Mass customisation: a study of the possibility to co-brand mobile phones in final assembly
2000 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Ericsson Mobile Communications largest customers today are the network providers and the large retailers. These customers more and more often demand the mobile phones they are selling to be co-branded. This means that the phone for example got the network provider’s logotype as well as the Ericsson logotype. This in combination with different colours on the fronts, artwork on the display window and different keypad language result in a rising number of parts. All together this means that the storage and logistics become very complex. The purpose of the thesis was therefore to study the possibilities to co- brand mobile phones in house and as late as possible in the final assembly line. This includes the following issues. • Which processes are available for in-house co-branding. • Work out the requirements for an in-house process. • Estimate the processes and choose the most suitable process for this purpose and work out an implementation suggestion. • Compare in-house co-branding with continuing to buy co-branded fronts from the front supplier. The work begun with a research and analyse of the plastic printing industries world wide and how different companies decorated their products and what processes they used. The different processes available was then listed and their characteristics where judged. One process where chosen and an equipment and flow implementation where suggested. As a theoretical background a study of the mass customisation concept were made. The purpose with this study was to learn more about mass customisation in general and be able to criticise old solutions and be creative in finding new possibilities. Different articles and other literature where studied. The result of the study is suggesting that Ericsson invest in heat transfer equipment for in-house co-branding. The reasons why heat transfer is the most suitable process to use for this purpose is for example that its is a dry process that is easy to handle and change over. It is also a process under permanent developing. The main reasons found for implementing in-house co-branding are: • Reducing of the number of article, direct printing costs, storage cost, waste cost • The new process used will result in higher quality and constancy on the prints • Increased flexibility and process control The final suggestion to Ericsson is accordingly to implement heat transfer processes for in house co-branding at their production sites. This will enable effective and low cost assembling of customised products for individual customers or niche markets like specific countries or regions.

Place, publisher, year, edition, pages
2000.
Keyword [en]
Technology, assembly, logistics, mobile phones
Keyword [sv]
Teknik
Identifiers
URN: urn:nbn:se:ltu:diva-43866ISRN: LTU-EX--00/335--SELocal ID: 1b0aaa7e-cd40-42c0-aa9e-b20537c3144fOAI: oai:DiVA.org:ltu-43866DiVA: diva2:1017108
Subject / course
Student thesis, at least 30 credits
Educational program
Mechanical Engineering, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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