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Standardization / adaptation of advertising in developing vs. industrialized countries
2002 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis focuses on which differences there are when doing advertising in industrialized versus developing countries, To be able answer this, three multinational companies in three different branches have been interviewed, these are Panos Emporio, Pepsi–Cola and Volvo Cargo Trucks AB. The research was done by finding out which advantages companies see with standardization and adaptation of advertising, which factors that influences them when deciding to standardize or adapt their advertising, and which differences that exists between industrialized and developing countries. The result of this research shows that there was only one company that saw a few differences between doing advertising in developing and industrialized countries. Through this study we have come to the conclusion that most factors can differ from one country to another, whether it is a industrialized or a developing country.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, advertising, developing countries
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-44920ISRN: LTU-SHU-EX--02/183--SELocal ID: 2aa0bb83-9d42-4d3a-85a9-0cd97ac149abOAI: diva2:1018199
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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