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Lägg inte ut! Begärt borttagn. av pdf 18/2-2005 Commercialisation of a new specialised material: a case study
2002 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The purpose of this research is to find out how a new specialised material should be introduced to markets yet not aware of it. The work has been carried out as a case study of a specific steel material. The methods used are mainly theory search, interviews and brainstorming sessions. Empirical results such as a situation description and opinions about the commercialisation of this kind of material are obtained. The following conclusion is made: In the long run the ambition should be to create an actual demand for this steel grade. But in the initial stages a push- strategy is really needed to speed up the market introduction of a material as new and specialised as this. In order to be able to do this, application ideas must be generated. Brainstorming is a perfect tool of speeding up the idea generation. More detailed conclusions and specific recommendations, both for the continuing commercialisation of the specific steel grade and for the next commercialisation of a new specialised material, are also presented in this report.

Place, publisher, year, edition, pages
Keyword [en]
Technology, commercialisation, new product launch, idea generation, application idea, market development, specialised material
Keyword [sv]
URN: urn:nbn:se:ltu:diva-45053ISRN: LTU-EX--02/134--SELocal ID: 2ca4d8a9-5a19-4a59-a83d-c33b457e9c9cOAI: diva2:1018333
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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