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Konceptutveckling av konferensverksamheten vid Nordkalotten hotell och konferens med hjälp av omvärldsanalys och upplevelseproduktion: Sociala medier som upplevelserum till konferenser
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this paper is to study trends within the meeting industry of today to create a concept development through the use of business intelligence tool and theories from experience production. The developed concept has been applied to Nordkalotten Hotel and Conference. The paper has been prepared with a hermeneutic and inductive approach and a qualitative approach theory. The empirical material was generated through one interview and a business intelligence survey. The result of this paper is to recommend the use of social media as a relationship-building communications tool for companies and organizations in the conference industry.

Place, publisher, year, edition, pages
2013. , 53 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Upplevelseproduktion, konferenskoncept, omvärldsanalys, utveckling, sociala medier
Identifiers
URN: urn:nbn:se:ltu:diva-45351Local ID: 30c7e941-13d7-4e7e-be63-866f86baa2a0OAI: oai:DiVA.org:ltu-45351DiVA: diva2:1018640
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Subject / course
Student thesis, at least 15 credits
Educational program
Media and Communication Science, bachelor's level
Supervisors
Examiners
Note
Validerat; 20131217 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(625 kB)43 downloads
File information
File name FULLTEXT02.pdfFile size 625 kBChecksum SHA-512
546c8940151f744c2e3118c8578cb254f132c7e559bbc765ba969eb1853ef7d31e706ba9353ac76818a68c503d931995b00e82de508472f1e7d774fc6333f8b2
Type fulltextMimetype application/pdf

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Eriksson, MarinaÖman, Paola

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf