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The web banking market: outline of a strategic marketing plan
2001 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of the study is to analyse the Web banking market in Western Europe/North America in comparison with Iceland for the purpose of devising a strategic marketing plan for the National Bank of Iceland. The study finds among other things that there is a scoop for newcomers to enter the Icelandic market. The study also shows evidence that Icelandic banks in general and the National bank of Iceland in particle lacks in services provided for the web bank customers. The study indicates as well that the National bank of Iceland should try to primarily attract their own customers into the web bank, this by advertisement and branch activities. The thesis outlines a strategic marketing plan for the National bank of Iceland.

Place, publisher, year, edition, pages
2001.
Keyword [en]
Social Behaviour Law, Internet banking, Web banking, Electronic banking, E-, business, E-commerce, Electronic commerce, banking
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-45588ISRN: LTU-SHU-EX--01/039--SELocal ID: 344ce474-62c3-4069-afc0-3229af42e1f1OAI: oai:DiVA.org:ltu-45588DiVA: diva2:1018882
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Citation style
  • apa
  • ieee
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  • vancouver
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  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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