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The internationalisation of service companies: two case studies in the staffing industry
2001 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Much due to the inseparability between producer and consumer, the internationalisation of services becomes different from the internationalisation of goods. When a service company goes international, the choice of entry mode is affected by the nature of the service, and standardising the service internationally often becomes ineffective. We have conducted our investigation on the two largest companies in the staffing industry, where the service is pure and without tangible parts. For the companies in our investigation, an export strategy is impossible and the most suitable entry strategy is a direct entry mode, preferably by acquiring an already existing staffing company. An adaptation of the marketing mix to each individual market is also advantageous, as customer preferences vary between countries. The close interaction between buyer and seller makes an adaptation necessary in order to satisfy the customer and be successful in new markets.

Place, publisher, year, edition, pages
2001.
Keyword [en]
Social Behaviour Law, marketing, internationalisation, service, staffing, entry, mode, adaptation, standardisation
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-45739ISRN: LTU-SHU-EX--01/059--SELocal ID: 3690ce36-c966-4aa0-9e26-9f8cac82f6d0OAI: oai:DiVA.org:ltu-45739DiVA: diva2:1019036
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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