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Information as a basis for international marketing decision-making: case studies of Swedish high-tech SMEs
2001 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The research purpose of this Master’s thesis is to investigate if and how international marketing decisions of SMEs are based on marketing research and systematic collection and processing of information. The research questions concern how SMEs identify their information needs and what type of information they gather, how SMEs gather and use information and finally what their major sources of information are. Literature related to the three research questions is reviewed and empirical data is obtained from case studies of seven companies in high-tech industries. The responding companies are Boss Media, Atos Medical, Indexator, JAMA ME, Tagmaster, Company X and Company Y. When collecting the empirical data we conducted telephone interviews with the responding companies. Our empirical findings showed us that small high-tech companies, to some extent, base their international marketing decisions on information gathered internally and that the most frequently used source of information is the Internet.

Place, publisher, year, edition, pages
2001.
Keyword [en]
Social Behaviour Law, information, high-tech, SME, marketing research
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-45944ISRN: LTU-SHU-EX--01/104--SELocal ID: 395a38b2-0283-4f22-b342-f47587323cf5OAI: oai:DiVA.org:ltu-45944DiVA: diva2:1019251
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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