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Marknadskommunikationens roll i skapandet och bibehållandet av varumärkeskapitalet: en fallstudie av tre företag
1999 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
1999.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Varumärkeskapital, Kommunikationsverktyg, Varumärken, Brand, names, Marknadskommunikation, Marknadsföring
Identifiers
URN: urn:nbn:se:ltu:diva-45947ISRN: LTU-EKON-EX--99/117--SELocal ID: 3964156b-76ac-4c10-ae11-60f96dfeac98OAI: oai:DiVA.org:ltu-45947DiVA: diva2:1019254
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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