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Authorities´ use of linguistics as a means of persuasion: a study of political speeches given by Margaret Thatcher in the House of Commons
2000 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay is a study of psychological as well as linguistic theories on persuasion. Effective persuasiveness is elicited by many linguistic variables that powerful communicators use as a tool to make the listeners conform to their ideas. Linguistic forms are used to create or emphasize power so that the communicator can enhance his or her superiority. Margaret Thatcher is very skilled in knowing when to use the right linguistic variables at the right moment. To leave out hedges, hesitations, intensifiers, tags etc. enhances the speakers credibility. Furthermore, to have a high lexical diversity and use the right verb, adjective or pronoun in a certain situation produce positive responses about a certain issue. A skilled communicator, with a high social power position can impose their power on those with less.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Linguistics, language and power, språk, makt
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-45957ISRN: LTU-CUPP--00/35--SELocal ID: 39a53d6e-7dbe-4b12-8cb8-efa4ef032617OAI: diva2:1019264
Subject / course
Student thesis, at least 15 credits
Educational program
English, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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