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Customer centric product development: case studies of Saab and Sony Ericsson
2004 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis was to gain a better understanding of how organizations try to understand and implement customer needs and preferences when developing new products. This thesis describes and tries to explain how can the product development process in a company be described? How can the influence of market research on the product development process in a company be described? How can the influence of internal dialogue between different departments involved in the product development process in a company be described? A case study of two companies was made in order to draw conclusions on the research. Our main finding was that the product development process in different organizations has similar features supported by theory. Factors influencing the product development process differ between organizations: however, some common denominators were found in our research. Furthermore, we found that organizations strive to have customer centric products, how organizations view and make their products customer centric varies.

Place, publisher, year, edition, pages
2004.
Keyword [en]
Social Behaviour Law, produkter, utveckling, innovationer, market, communication, teams, development strategies, milestones, gatesystem
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-46659ISRN: LTU-SHU-EX--04/154--SELocal ID: 446f2ba2-df36-46ef-b178-63ada0a2e96bOAI: oai:DiVA.org:ltu-46659DiVA: diva2:1019974
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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  • asciidoc
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