Kända ansikten utåt : en empirisk studie om företags   användande av celebriteter som talesmän

Taavo, Jenny; Hansegård, Malin

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Kända ansikten utåt: en empirisk studie om företags användande av celebriteter som talesmän

Taavo, Jenny

Hansegård, Malin

2004 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2004.

Keywords [en]

Social Behaviour Law

Keywords [sv]

Samhälls-, beteendevetenskap, juridik, marknadsföring, kändisar

Identifiers

URN: urn:nbn:se:ltu:diva-46898ISRN: LTU-DUPP--04/08--SELocal ID: 480da246-2bfa-4628-92bc-8f1eecfcc7ecOAI: oai:DiVA.org:ltu-46898DiVA, id: diva2:1020214

Subject / course

Student thesis, at least 15 credits

Educational program

Industrial Marketing, master's level

Examiners

Wahlberg, Rickard

Note

Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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fulltext(515 kB)

130 downloads

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Total: 130 downloads

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