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Standardisation versus localisation and adaptation of international product strategy
2000 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The thesis aims to investigate a product strategy decisions of the internationally experienced Swedish company in the Russian market. The thesis deals with theoretical data from the previous studies and empirical data collected from the company. Selected literature covers the characteristics of the Russian market and different possible lapproaches of product strategy such as standardisation, adaptation and localisation. Conclusions about the company's product strategy in the Russian market have been made. No general conclusions have been drawn due to the limited sample size, but certain factors have been discovered that can build a foundation for further studies. Finally, empirical findigs show that Localisation/adaptation of the company's product strategy to local conditions of a particular foreign market are important influences in business practices in the Russian market.

Place, publisher, year, edition, pages
2000.
Keyword [en]
Social Behaviour Law, Standardisation, Modification, Localisation, Adaptation, Product strategies
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-47048ISRN: LTU-SHU-EX--00/101--SELocal ID: 4a4796d6-fd44-4d8c-a778-3e458a537986OAI: oai:DiVA.org:ltu-47048DiVA: diva2:1020364
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf