Health, and the way people have chosen to live their lives, is very much focused on in our society today. This caught my interest to study media´s influence on our lifestyle. Media has a very influential position when it comes to people’s attitudes and knowledge regarding health and lifestyle. My purpose with this essay is to gain an understanding of the way media´s reports about lifestyle affects people and also to find out if media in any way motivates people to make changes to their lifestyle. My research questions are as follows; How does the media influence people´s lifestyle? What is the role of the media in terms of lifestyle choices? It is a qualitative study and I have chosen to conduct interviews to collect my empirical data. I have interviewed the group of people who regularly exercises at a gym because they have chosen a so-called healthy lifestyle. I have also sought out people in two age groups in order to compare media’s influence between the two groups. The result shows that media affects people in different ways depending on their basic values and opinions. I also came to the conclusion that the primary source of information ,when it comes to lifestyle, is the media and those who are 20-30 years are affected more than 50 to 60 – year olds.