Att positionera företagsnamnet som varumärke : en fallstudie  av Älvsbyhus

Zolland, Carina; Johansson, Ulrike

Simple search

Advanced search -
Research publications Advanced search -
Student theses Statistics

Change search

Cite ExportLink to record

Permanent link

https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48063

Direct link

http://ltu.diva-portal.org/smash/record.jsf?pid=diva2:1021401

Cite

Citation style

apa
ieee
modern-language-association-8th-edition
vancouver
Other style

More styles

Language

de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale

More languages

Output format

html
text
asciidoc
rtf

Att positionera företagsnamnet som varumärke: en fallstudie av Älvsbyhus

Zolland, Carina

Johansson, Ulrike

2004 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2004.

Keywords [en]

Social Behaviour Law

Keywords [sv]

Samhälls-, beteendevetenskap, juridik, brand, branding, corporate brand, positioning, brand, strategy, image, vision, culture

Identifiers

URN: urn:nbn:se:ltu:diva-48063ISRN: LTU-SHU-EX--04/052--SELocal ID: 58b535b3-6282-41a6-b194-a8f6e8d462beOAI: oai:DiVA.org:ltu-48063DiVA, id: diva2:1021401

Subject / course

Student thesis, at least 15 credits

Educational program

Business Administration, master's level

Examiners

Wahlberg, Rickard

Note

Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(327 kB)

121 downloads

File information

File name FULLTEXT01.pdfFile size 327 kBChecksum SHA-512

2e70b3b7b1f420e082bb9e53b0b979dba96713fe706d0bed7c19d9b407b0d91dcd6c0b289d87ca538cf1a3715f79717dc42d0db51fa41e06194006aaa0937837

Type fulltextMimetype application/pdf

Search outside of DiVA

Google Google Scholar

Total: 121 downloads

The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Total: 47 hits