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How to build trust on-line
2000 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

As the development of Internet and World Wide Web has accelerated, companies have begun to realise the potential of this growing market. Today there seems to be major obstacles to the promising growth, lack of trust in secure electronic payments and consumers’ fear of exploitation of their identity. Whether or not these fears are well founded they have to be taken into consideration if electronic commerce is to realise its potential. Our purpose with the thesis was to investigate how business-to-consumer companies without a well-known brand, using electronic commerce, build trust on-line to overcome the lack of trust in transactions of money and personal information? We did a multiple case study at two Swedish Internet companies, where three interviews were conducted. By a thorough analysis we came to the conclusion that these companies correspond well to the theories about building trust on-line.

Place, publisher, year, edition, pages
2000.
Keyword [en]
Social Behaviour Law, payment, trustworthiness, security, marknadsföring, internet, förtroende
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-48068ISRN: LTU-SHU-EX--00/108--SELocal ID: 58c1c841-a0b6-4f06-8eb1-0db1e0f0d414OAI: oai:DiVA.org:ltu-48068DiVA, id: diva2:1021406
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf