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Fallgropar och framgångsfaktorer vid användandet av viral marknadsföring: en fallstudie av två svenska företags virala annonskampanjer
Mattsson, Pontus
2010 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2010.
Keywords [en]
Social Behaviour Law
Keywords [sv]
Samhälls-, beteendevetenskap, juridik, Viral marknadsföring, viral marketing, stealth marketing
Identifiers
URN:
urn:nbn:se:ltu:diva-48350
ISRN: LTU-CUPP--10/031--SE
Local ID: 5cead23b-a384-445d-b2f0-9d3ae85417b4
OAI: oai:DiVA.org:ltu-48350
DiVA, id:
diva2:1021691
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Examiners
Wahlberg, Rickard
Note
Validerat; 20101217 (root)
Available from:
2016-10-04
Created:
2016-10-04
Bibliographically approved
Open Access in DiVA
fulltext
(796 kB)
328 downloads
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FULLTEXT01.pdf
File size
796 kB
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2b4b050f7c64c1483f532a83b755632e8de043b11b632e123f143239b6f3af22482d54e773b201e072ded59aaa2cfa8ec8224309cbc33458f1c1a4c6681dab38
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fulltext
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application/pdf
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Total: 328 downloads
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Total: 60 hits
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https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48350
Direct link
http://ltu.diva-portal.org/smash/record.jsf?pid=diva2:1021691
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
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text
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rtf
html
text
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