Future communication needs: does competition and companies' method of working with communication issues matter?
Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
To succeed in business today requires an adaptable communication network. Companies cannot only depend on communication for their internal affairs: they have to communicate with their suppliers, customers, and marketers as well, if they expect to stay in business. Companies are faced with increased global competition and shorter product life cycles. As the product life cycle is shortened, needs for new developed products increase. To be able to do this, companies must investigate how these needs arise. Focusing on customers is the right thing to do and, in fact, the most important thing to do. The purpose of this study is to be able to present a forecast of future communications needs and factors that have influenced them. In the Analysis, the companies’ needs were used as an input into a QFD-matrix. The competitive situation of the companies were analysed and compared to findings in the QFD-matrix. The companies’ strategic intent was also analysed and compared to the customer needs as well as the QFD-matrix. The most important communication characteristics for companies seem to be bandwidth, Latency and Availability as well as Interoperability, Mobile Access and Security. This is on a generalised level and all companies do not show this pattern. It also seems that a more intense rivalry within a market creates a greater need for characteristics such as Bandwidth and Latency. Companies that are more dependant of communication for their daily business also seems to speed up the decision process regarding communication issues to a higher extent than other companies. The role of the IT-department also seems to be stronger and there seem to be reciprocity between the formations of strategies and the implementation of new communication solutions within these companies. To fully establish these conclusions it would however be desirable to investigate a greater number of companies.
Place, publisher, year, edition, pages
Technology, future communication needs, QFD, quality function deployment
IdentifiersURN: urn:nbn:se:ltu:diva-48401ISRN: LTU-EX--03/023--SELocal ID: 5da649a6-1d11-4c7c-914d-45fd8b3a0314OAI: oai:DiVA.org:ltu-48401DiVA: diva2:1021743
Subject / course
Student thesis, at least 30 credits
Industrial and Management Engineering, master's level
Validerat; 20101217 (root)2016-10-042016-10-04Bibliographically approved