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New product introduction: for competitive advantage
2000 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The underlying work regarding this Master’s thesis was performed at Ericsson Radio Systems AB, in the department Base Transceiver Station (BTS) Supply in Kista, between September 1999 and January 2000. The thesis examines the area of new product introduction (NPI) of radio base stations within the company’s product portfolio from supplier to customer. The purpose of this study is to analyse how the implementation can be performed in a timely and cost-effective way and produce a tool, which can be applied by management to predict and control effects of a new product introduction and also supportive in decision making. When a new product introduction is initiated a cross functional team, the NPI team, is established as a support project within the development project. This team has the responsibility to secure an efficient product introduction within the company’s product portfolio. The NPI team should include functions and departments that directly will be engaged in a new product introduction. An investigation of the NPI process, including identification and analysis of processes and activities performed within the different functions, has been conducted. The result of this is a lead-time model showing connections and critical paths within the overall NPI process. Further, we have also analysed the economic aspects of a new product introduction and presented economic guidelines for management to take into consideration during the product substitution phase. It is our hope that our thesis will be of use to the organisation. During our study, we have identified some areas where the study might be of support and a foundation for future research. The study should be seen as a step in the continuous NPI improvement process.

Place, publisher, year, edition, pages
Keyword [en]
Technology, New Product Introduction, Development Projects, Supply, New, Product Development, Processes, Market Potential, Costs, Implementation Lead-Time, Concurrent Engineering
Keyword [sv]
URN: urn:nbn:se:ltu:diva-48648ISRN: LTU-EX--00/102--SELocal ID: 61426d6f-2b37-4a6e-8090-7510b3d8d2beOAI: diva2:1021991
Subject / course
Student thesis, at least 30 credits
Educational program
Civil Engineering programmes 1997-2000, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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