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Tidningarna som uppmanar samhället till att prestera: En kvantitativ innehållsanalys samt en kvalitativ textanalys av hur kvinnotidningar gestaltar prestationssamhället.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this thesis, Swedish women’s magazine covers are analyzed through a quantitative content analysis and a qualitative text analysis with a feminist perspective. Twenty-three covers were analyzed in total, twelve of these from the magazine ”VeckoRevyn” and eleven from the magazine ”Tara”. The purpose of this analysis is to examine if the performance society is portrayed on the covers and the potential exhortations on the covers using theories about ideals, ideology, gender, the male gaze and representation.Results show that the covers clearly portray the performance society. By using the genres of beauty, training, health and lifestyle the magazines urge the readers to perform in ways of achieving the ideals of success and a toned body.

Place, publisher, year, edition, pages
2015. , 72 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, VeckoRevyn, Tara, puffar, ideal, genus, prestationssamhälle, wellness, ideologi, genre, omslag, kvinnor, mönster, livsstil, skönhet, interaktivitet
URN: urn:nbn:se:ltu:diva-48670Local ID: 618a3ea1-5a06-4ce6-8733-f2a604ae0820OAI: diva2:1022013
Subject / course
Student thesis, at least 15 credits
Educational program
Media and Communication Science, bachelor's level
Validerat; 20150702 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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