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Investor relations in a marketing perspective
2000 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Marketing has traditionally dealt with relations to customers. Today, a wider perspective is needed as the importance of attracting capital and satisfying stakeholders has increased. Hence, listed companies are forced to broaden their marketing efforts towards present and potential investors. The purpose of this research is to investigate how companies listed on the Swedish stock exchange, manage their investor relations in a marketing perspective. We have therefore made four case studies of listed Swedish companies. This study shows that investor relations are about creating a solid understanding of the company, maintaining a fair stockprice, and keeping the investment community informed. The study shows that investor relations forums such as annual and quarterly reports, press releases, and presentations are used to market product or service advantages. The companies aim at presenting a unified message between investor relations and marketing. The two areas are separated but work to influence the company image.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Marketing, Investor Relations, Swedish Companies, Stocks, Company Image
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-49254ISRN: LTU-SHU-EX--00/061--SELocal ID: 6a01dfaa-3891-4933-a11c-23bfbdf42d19OAI: diva2:1022601
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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