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Competitor intelligence process: a case study of Telia AB
2000 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The Competitor Intelligence (CI) process is a system that enables companies to gather information and data, analyse it, and use it to support decision- making. There is a lot of theory on how to create intelligence, but is it concordant with how a CI process is performed in practice? This thesis is aiming to increase the understanding of how a CI process can be characterised. It was conducted through a qualitative case study of Telia AB based on a personal interview. The results from our research showed that the CI process is less dependent on models and theoretical tools, and more dependent on imagination and to think freely. Apart from being just a decision-making support, it also helps raising the self-confidence among those who use it.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Competitor Intelligence, Business Intelligence, Omvärldsbevakning, Konkurrentanalys
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-49380ISRN: LTU-SHU-EX--00/104--SELocal ID: 6ba37a7d-3f1c-4e95-a787-03d2c90565ebOAI: diva2:1022727
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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