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Industrial Web sites
2002 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The increasing globalization is making it virtually impossible for companies to remain purely domestic. The Internet plays an increasingly important role in the global commerce of industrial firms, and is used as a launching pad for many companies hoping to penetrate foreign markets. The Web is the fastest growing part of the Internet, and has also received the most media attention. However, there has not been much research on how to develop and market industrial Web sites. Previous studies show that 75% of industrial Web sites do not meet customer requirements. In order for a Web site to be successful, it must be planned, managed and assessed much like any other business function. A mere presence on the Internet is not enough. This thesis studies the planning and development as well as management and assessment of industrial Web sites. It also looks at the physical appearance of the sites and attempts to describe them. Two case studies were performed on two Swedish, industrial MNCs to find out how the companies respective Web sites were planned, developed, managed, and assessed, as well as what they looked like. The conclusions drawn from these case studies show that Web site development is not static, but rather a constantly ongoing process, and that planning and goal setting gets more important as experience has increased. Although the first versions of the Web sites were established for the reasons of mere presence on the Web, the objectives have since changed. Previous studies emphasizing the importance of content in an industrial Web site are further strengthened through this study. The study further indicates, that although the companies are good at managing their sites, they find it extremely difficult to assess them.

Place, publisher, year, edition, pages
2002.
Keyword [en]
Social Behaviour Law, Industrial Web sites, Web design, Web development, Web, planning, Web assessment
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-49569ISRN: LTU-SHU-EX--02/059--SELocal ID: 6e6499dd-e853-4c5c-93ee-49b7c8c2c324OAI: oai:DiVA.org:ltu-49569DiVA: diva2:1022916
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf