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En bild av säkerhet: En retorikanalys av Min Volvo Magazine
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This is a thesis about what kind of image Volvo wants to be associated with in their magazine for customers. The main questions are about Volvo and their image and ethos and how they want to be precieved. This thesis uses theories like, identification, ethos, ethos in branding and different rethoric strategies. The study is based upon two ”Min Volvo Magazine” magazines. The conclusion in this study is that Volvo makes cars which are known for safety, reliability and a ”common sence”.

Place, publisher, year, edition, pages
2014. , 48 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Retorik, Min Volvo Magazine, identifikation, etos, visuell retorik, kritisk retorik, färger, kairos
URN: urn:nbn:se:ltu:diva-49644Local ID: 6f5b44b2-700f-4e12-af1f-e0631a9f836eOAI: diva2:1022991
Subject / course
Student thesis, at least 15 credits
Educational program
Media and Communication Science, bachelor's level
Validerat; 20140703 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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