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The buying behaviour of wireless datacom: a study made at four telecom operators
1999 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This report is about how the buying behaviour at four different customers to Ericsson has changed due to the increased importance of wireless datacom. The study include the risks and opportunities that the customers perceive with wireless datacom, and also what they expect out of their suppliers.

Place, publisher, year, edition, pages
Keyword [en]
Technology, buying behaviour, buying center, risks, industrial buying, behaviour, buying process
Keyword [sv]
URN: urn:nbn:se:ltu:diva-49674ISRN: LTU-EX--99/261--SELocal ID: 6fead589-f56e-4edb-84f3-ae7d2d6c7ed0OAI: diva2:1023021
Subject / course
Student thesis, at least 30 credits
Educational program
Civil Engineering programmes 1997-2000, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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