Service Concept Generation for a Road Freight Supply Chain: A Case Study
Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
The development within Information and Communications Technology (ICT) has created new possibilities for companies to be more innovative and to identify new ways to create value for customers. To stay profitable and to tackle competition from low-cost economies, it has become important for manufacturing companies to offer services as a part of their customer offering. ICT has become a means to develop new services and business models in order to stay competitive on thefast changing markets of today. The purpose of this research is to develop a service concept that will support the members of a road freight supply chain. A single case study was carried out within the road freight industry with the support from Volvo Group Trucks Technology (GTT). To be able to explore how a truck manufacturer can offer a service to support a road freight supply chain, members of a road freight supply chain were interviewed in order to identify problems and needs in their business processes.This research concludes and verifies previous research that communication and information are two main categories of needs among the members of the studied road freight supply chain. Increased communication and information can reduce inefficiencies in the road freight supply chain. A service concept was developed based on the identified needs in the supply chain and input from employees at Volvo GTT. The service concept, referred to as intelligent estimated time to arrival (I-ETA) offers a calculated probability of a transport arriving on time to a production site, with aspect to external factors that can affect the transport. The I-ETA concept allows for members of the supply chain to take preventive and corrective actions in order to increase delivery precision, and thereby the service concept creates value for the members of the road freight supply chain.
Place, publisher, year, edition, pages
2016. , 65 p.
Social Behaviour Law, Transport logistics, road freight, Lean manufacturing, services, service concept, hybrid offerings, supply chain management
Samhälls-, beteendevetenskap, juridik
IdentifiersURN: urn:nbn:se:ltu:diva-50755Local ID: 7fc30e5b-7e94-465f-8f6b-467cc0a7779cOAI: oai:DiVA.org:ltu-50755DiVA: diva2:1024117
Subject / course
Student thesis, at least 30 credits
Industrial and Management Engineering, master's level
Validerat; 20160526 (global_studentproject_submitter)2016-10-042016-10-04Bibliographically approved