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Cross-cultural communication: a European perspective
2002 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The research purpose of this study is to gain a bettter understanding of the role of culture in global communication. This purpose is achieved by describing and to some extent exploring as well as explaining cultural factors, language similarities and/or differences, and managers' skills in global communication. This study has a qualitative approach and the chosen research strategy was to conduct case studies. The primary data were collected by performing personal interviews with managerial representatives of two companies in contrasting industries, namely the space industry and the tourism industry. Documentation was the secondary data collection method used in this study. The conclusions that can be drawn from the empirical findings are that it can be argued that the space industry is a more formal business environment than the tourism industry. Moreover, it can also be concluded that it appears to be very difficult to point out certain cultural factors that take precedence over others. Finally, what seems to be most important is the setting or environment in which the communication takes place. Different settings demand different communication behaviour from the individuals involved in the communication process.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, kulturer, kommunikation
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-52219ISRN: LTU-SHU-EX--02/126--SELocal ID: 95a6fd6d-e6f6-4688-b40a-890aee428fa1OAI: diva2:1025589
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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