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Virtual intermediaries in the automobile industry
2002 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Today basically every manufacturer in the automobile industry have their own web site, where the customer can collect information concerning the specific brand. The virtual world has created a new way of convenience for the customer by giving them the freedom to at any time, any place, with help of a computer, do their shopping. These companies do not only offer the 24 hours availability and a wide range of different services but also the opportunity to receive information concerning many different makes and models at only one site. The aim of this study is to examine the virtual intermediaries in the automobile industry. The virtual intermediaries are companies that are not connected to the traditional distribution channel of automobile industry, instead running their operations through virtual channels. In order to study these companies, case studies was chosen as the research method. Four different companies were studied in the US market where the expansion of virtual intermediaries is largest comparing to the other continents. The data collection was mainly carried out by observing the home pages of the companies and to study their annual reports. The study showed that the virtual companies are connected to several actors in the traditional distribution channel. The most important actors for the virtual intermediaries are the end-customer and the retailers. They offer different functions towards these actors, where different services also are included. These companies have similar business mission but their techniques to carry out the business differ more or less.

Place, publisher, year, edition, pages
Keyword [en]
Technology, intermediaries, virtual, automobile industry
Keyword [sv]
URN: urn:nbn:se:ltu:diva-53041ISRN: LTU-EX--02/151--SELocal ID: a1dcdee1-3604-4bf4-8d17-50e8257540adOAI: diva2:1026414
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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