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Relationship marketing and information technology
2001 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

A lot of technological changes have affected the marketing environment of today. Companies must adapt to these changes in order to improve their marketing strategies. This has, among other things, resulted in an emphasis on relationship marketing. The purpose of this thesis is to explore if a company which uses different information technology tools when conducting business, can do this in order to gain better relations with their customers. In order to fulfil the research purpose a case study on EnterNet Technologies has been conducted. The result shows that a company can use different information technology tools when conducting business and at the same time gain better relations with their customers. There is, however, a problem. The different information technology tools are useful only for maintaining and stimulating already existing relations, they cannot develop new and healthy relations with customers.

Place, publisher, year, edition, pages
2001.
Keywords [en]
Social Behaviour Law, Relationship marketing, Information technology, Trust, e-commerce, Traditional relationship, Electronic relationship
Keywords [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-53124ISRN: LTU-SHU-EX--01/011--SELocal ID: a30bb6ab-c56e-422b-839d-55092b6789a8OAI: oai:DiVA.org:ltu-53124DiVA, id: diva2:1026498
Subject / course
Student thesis, at least 15 credits
Educational program
Computer and Information Systems Science, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf