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Relationships within an industrial system in a high technology market
2001 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis is aimed at getting a better understanding if the relationships within an industrial system in a high technology market. The high technology market is growing at a very high rate, with new products emerging on a weekly basis. This should influence the way that companies interact in the supply chain from raw materials to the finished consumer product. This also raises the question of whether or not the companies act in a different way because of the high tempo in the market. All these factors combined with the thought that there is a paradigm shift in marketing towards more relationship-oriented marketing strategies governed the work of this thesis. The result is that there is a relationship orientation in the high-tech business, and that companies are working hard to build long-term relationships with suppliers and customers to ensure stability of supply and sales. The shortened product life cycles and lengthened development cycles brings with it the urge for stability. The benefits of long-term relationships are also adressed, as well as conflict resolution and factors that govern the relationship. The data was collected as personal interviews and presented as a qualitative case study of three suppliers.

Place, publisher, year, edition, pages
Keyword [en]
Technology, Industrial Systems, Relationship marketing, High Technology, Industrial marketing, Relationsmarknadsföring, Högteknologi, Industriell marknadsföring, Industriella system
Keyword [sv]
URN: urn:nbn:se:ltu:diva-53210ISRN: LTU-EX--01/092--SELocal ID: a411ab26-ef67-4224-904f-3ef5c2da22fbOAI: diva2:1026584
Subject / course
Student thesis, at least 30 credits
Educational program
Mechanical Engineering, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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