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How a small firm prepares the ground to go international: the Case of Lutec Systems AB
1999 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Detailed research of how small companies really decide to go international has not been sufficiently studied. I was “just lucky” that I came across a case where I could be involved in the process of a company making that decision. Lutec Systems provided an occasion and an opportunity to follow the process of internationalization from the outset and to check if the steps followed match theory for a specific firm and a specific product. Against the background of the problem description, and the existing theoretical frameworks, this study’s main purpose is to study the process of a small firm’s internationalization. More specifically, the present study addresses itself to the following research questions: What factors motivate Lutec Systems AB to go international? How does Lutec Systems AB segment the international market for its first entry decision? And on what grounds do Lutec Systems AB selects the entry mode into the potential market(s)?

Place, publisher, year, edition, pages
1999.
Keyword [en]
Social Behaviour Law, International marketing, internationalization, international, markets, SME, småföretag, internationalisering, marknadsföring
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-53453ISRN: LTU-EKON-EX--99/139--SELocal ID: a74c91ff-634e-4387-aa72-be0ae1b394f8OAI: oai:DiVA.org:ltu-53453DiVA: diva2:1026827
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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  • apa
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  • Other locale
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