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Foreign market entry: study of a Swedish firm entering the Russian market
2000 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Today the global business environment is characterised by growing international competition. Companies are continually trying to penetrate new emerging markets, making it necessary to develop the right foreign market entry strategy in order to be successful internationally. As Russia is the biggest neighbour of Sweden with enormous potential investment opportunities, it is naturally that Swedish companies enter the Russian market. In order to gain a better understanding of how Swedish firms enter the Russian market, we have studied a Swedish firm that operates in Russia. In our study we applied theories regarding the firms’ motives to go abroad, its change agents, and the foreign market entry strategies. To draw deductive conclusions we have collected empirical data via case study approach, and this data then have been analysed against selected theories. Our study contributes some new aspects to the motivations, the change agents, and the foreign market entry strategy theories.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Internationalisation, foreing market entry, Russian market, Russia, Hydro Chemicals, motivations, foreign market entry, change agent, personal contacts, joint venture
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-53647ISRN: LTU-SHU-EX--00/099--SELocal ID: aa5a3b50-c42b-4a14-8335-bab98f482e95OAI: diva2:1027022
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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