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Marknadsföring av nya högteknologiska och tjänsteintensiva produkter: en fallstudie inom dynamiska branscher
1999 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
1999.
Keyword [en]
Technology
Keyword [sv]
Teknik, Marknadsföring, försäljning, köpbeteende, internet, medvetenhet, situationsanalys, segmentering, mål, strategier, marknadsföringsmixen, tjänstemarknadsföring, relationsmarknadsföring, internetstrategier, introduktioner, releaser, varor, tjänster
Identifiers
URN: urn:nbn:se:ltu:diva-53888ISRN: LTU-EX--99/186--SELocal ID: ae063f97-1555-4f6e-9df3-c90ffd16960bOAI: oai:DiVA.org:ltu-53888DiVA: diva2:1027265
Subject / course
Student thesis, at least 30 credits
Educational program
Civil Engineering programmes 1997-2000, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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