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How to establish a customer portfolio: a market sensing of the market place for ultrasonic transducers
2002 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The purpose of this master’s thesis is to use market sensing in the market place of ultrasonic transducers to provide knowledge of the market for D- Flow AB. Market sensing is used to find out the target markets, to obtain information for a competitor analysis and to acquire information about the value as well as the most important product features and product design decisions of the products. The study is conducted by using secondary data combined with primary data collected from personal interviews, telephone interviews and e-mails. The chosen target markets consist of the macro segments industry and application area. The competitor analysis revealed both weaknesses and strengths. The value of the product is perceived as high as well as low. The basic properties like temperature are most important and the customers need standardized and customized products, target platforms and product systems. Environmental and quality issues like chemicals and reliability are however also important product design decisions to be aware of.

Place, publisher, year, edition, pages
Keyword [en]
Technology, Marketing, Market Sensing, Market Segmentation, Competitor, Analysis, Value Assessment, Potential Customers
Keyword [sv]
URN: urn:nbn:se:ltu:diva-54271ISRN: LTU-EX--02/240--SELocal ID: b3a3535e-3456-492e-8256-5b357c859befOAI: diva2:1027652
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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