This thesis focuses on how a brand identity is created through a brand personality and a brand name. To be able to get a picture of this, the research of this study enlightens how a company perceives their brand personality, how they implement the brand personality, and what criteria that were considered when choosing the brand name. The research was conducted at one Swedish company, Norrmejerier, located in the north of Sweden. Within this company we conducted two case studies, with the products Amuse and Gainomax Recovery. The result of these case studies shows that the company is aware of the importance of having a clear brand identity, by having a personality and a name. Just as a person.