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Building brand identity: case studies of two swedish brands
2001 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis focuses on how a brand identity is created through a brand personality and a brand name. To be able to get a picture of this, the research of this study enlightens how a company perceives their brand personality, how they implement the brand personality, and what criteria that were considered when choosing the brand name. The research was conducted at one Swedish company, Norrmejerier, located in the north of Sweden. Within this company we conducted two case studies, with the products Amuse and Gainomax Recovery. The result of these case studies shows that the company is aware of the importance of having a clear brand identity, by having a personality and a name. Just as a person.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Branding, Brand Identity, Brand Personality, Brand Names
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-55036ISRN: LTU-SHU-EX--01/090--SELocal ID: bf34a57f-b293-4536-9fda-a8d2f0fa2860OAI: diva2:1028417
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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