Today’s marketplace reality is characterized by rapid, uncertain, and continuous change. This means that there are great pressures on companies to develop products quickly that can meet the needs of the market. In reality, many cases meet these needs with specially built products. The purpose of this thesis and project is to develop a concept for a new product, a system of modules. The thesis is the result of the work that has been commissioned by Stratco Pty Ltd. Traditional industrial design methodology has been implemented in the product development process. Internal analysis, external analysis and additional analyses has been carried out. The additional analyses has been conducted by investigating customer needs, setting up a function-based design and structure-based design. The goal with this has been to set up the product architecture in the best possible way. The set of modules are developed to satisfy customer needs and are designed so they can be easy assembled or replaced. The design of the modular components makes it possible to have a lot of variation within the product with few modular components. Stratco was very pleased with the result of this project and will study the final design further to see if all or some features can be implemented in a future product. Confidential until 2011-04-16