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Hur företag väljer marknadskommunikationsverktyg samt massmediernas roll och betydelse i mixen
2001 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Marknadskommunikationsverktyg, massmedier, påverkan
URN: urn:nbn:se:ltu:diva-55720ISRN: LTU-SHU-EX--01/058--SELocal ID: c8bcec8e-fbce-45c1-95ce-8395f2db5f97OAI: diva2:1029104
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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