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Consumer decision-making: a study of young customers' preferenses when choosing mobile operator
2002 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The research purpose of this study is to gain a deeper understanding of the mobile telecommunications market focusing on customers of the youth segment, and to find the purchasing decision preferences of young people when choosing mobile operator. The research questions concern the decision-making process of young people and customer retention. A survey among high school- and university students between the ages of 16 to 25 was conducted in Linköping in order to collect the information needed for this study. The result showed that differences exist within the segment.

Place, publisher, year, edition, pages
2002.
Keyword [en]
Technology, Consumers, decision-making
Keyword [sv]
Teknik
Identifiers
URN: urn:nbn:se:ltu:diva-56906ISRN: LTU-EX--02/039--SELocal ID: da42689d-3451-4d47-83ef-17dd87bc9ff1OAI: oai:DiVA.org:ltu-56906DiVA: diva2:1030293
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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  • asciidoc
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