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Marketing plan for computer aided design tool in the Spanish cooling industry
2000 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

A Marketing Plan which provides a practical help for people who want to launch a unique, friendly and ecological and legally up-dated software for the Spanish Market of cooling installations. This Marketing Plan combines traditional marketing plan development structures (e.g., McDonald’s structure) with revolutionary new theories such as concept marketing, environmental marketing and the addition of positioning as a new marketing mix variable. Aimed to those who want to develop a Marketing Plan for small companies in business to business markets.

Place, publisher, year, edition, pages
Keyword [en]
Technology, marketing plan, cooling industry, environmental marketing
Keyword [sv]
URN: urn:nbn:se:ltu:diva-57929ISRN: LTU-EX--00/144--SELocal ID: e8bf97bf-40e9-4842-b21b-523b0b9f0096OAI: diva2:1031317
Subject / course
Student thesis, at least 30 credits
Educational program
Civil Engineering programmes 1997-2000, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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