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Managerial decisions in small firms when going international: case studies of four Swedish manufacturing firms
2002 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The world of today is getting more and more global, and the trade among nations is increasing with a substantial speed. The purpose of this thesis is to gain a better understanding on what basis the management in small companies make decisions when going international. To be able to reach our purpose, we have formulated five research questions: why do small companies decide to go international, how do small companies select their foreign markets, how do small companies choose entry modes to foreign markets, how do small companies determine their marketing mix for foreign markets, and how do small companies make use of information and marketing research for their internationalization decisions? To answer these questions we have presented theories within these areas and conducted four case studies through personal interviews with four small Swedish manufacturing firms: AB Swebo Flis & Energi, Björkis Hundprodukter, Miwana AB, and Daco Träprodukter AB. Some of the major conclusions were that small companies decide to go international to survive, they select their foreign markets based on existing networks and market potential, and they choose entry mode to foreign markets based on closeness to the target market. Small companies often adapt their products and promotion when internationalizing, as well as the fact that they do not always conduct marketing research.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, small firms, småföretag, internationalisering
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-57947ISRN: LTU-SHU-EX--02/181--SELocal ID: e8e9294c-4456-4a70-b810-337a4049d56aOAI: diva2:1031335
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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